When embarking on a mission, it's important that you have an extremely clear, and well defined vision. How do YOU see the vision? This is a highly critical question one must ask themselves and probe deep.
Embarking on the creation of Swarthy & Swank, I had the clear vision of the pure classic, sophisticated man, a man that exudes confidence, strength, assertiveness, and a conservative swagg to himself.
I grew up in a traditional household in the 70s and 80s, in Queens, New York. All the grown men in my family DRESSED! My father, uncles, grandparents, and their friends really dressed, and the men stood out exceptionally. They exuded a controlled panache to their aura. They weren't flamboyantly flashy but teetered on the borderline for their era. They understood the tasteful balance of class with being ostentatious.
Aside from dressing dapper and being gussied up, they also carried themselves with grace, dignity, and a suave demeanor. They easily commanded a room when they entered. Their suits were tailored to the "T", shoes polished and shined, and they smelled great. Aside from the aesthetics of their clothing apparel, they were actually great men, employed, hardworking, communal, and very much family oriented. They left an indelible mark on my conscious as a child.
Now in my 40s, I embrace it all, I conjure up the memories, and I invoke those positive masculine attributes and characteristics in my walks of life. Work hard, and hard work yields competence and confidence. Learn how to articulate and express yourself boldly, and when you don't speak, let your aura and apparel speak for you.
Swarthy & Swank, Swarthy means dark skinned, dark tone, and Swank means style and class. In this 21st Century, there are a myriad of fashion trends and styles that people experiment with. However, I am of the conservative and classic look. Swarthy and Swank is going to show you that classic look still reigns supreme.
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